Be bold and brave in your marketing messaging.
And don’t worry if you offend people that are not your target audience.
Should you f***ing swear? Only your audience can answer that – like all marketing, this is not about them, not you.
So find your audience and talk directly to them. Be brave and bold and talk in the language they want to hear (possibly including swearing). And most importantly, don’t worry if you offend people that are not your target audience.
This session will provide you with the tools and confidence to be bolder with your marketing and focus your messages directly to your audience.
You need to truly understand your audience to make your marketing effective.
Deliver a message that resonates with your audience - and don't worry if you offend others.
You call them competition, but your audience calls them alternatives - what are they really spending their money on?
If you get your messaging right, you won't need to sell, they will want to buy.
If you understand the route your customers take to buy, you can communicate with them on their journey.
Compelling messaging gets your audience to buy - learn how to create it.