A marketing plan is vital. It's your roadmap and the plots the route you will take.
If you are too busy fighting immediate fires to plan for the future, you may need some expert, outsourced support.
Our approach always starts with research of your market, understanding your total addressable market and how they can be segmented into targetable groups.
To truly understand why your customers buy from you - and why some people don't - you need to talk to them. We will.
Once we know your audience and their drivers, we can create messaging that targets them and their specific buying concerns. Messaging that moves your audience.
Your marketing plan will contain:
- Detailed marketing actions for the next three months.
- A structured outline for the next twelve months.
- The roadmap to follow for the next 2 years.
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